Project Launch: SanDisk CES Video
January 12, 2009
Last Thursday the big CES Consumer Electronics Show kicked of in Las Vegas. I had an opportunity to work with Alejandrino Partners in San Ramon, California to produce a 2-minute video promoting SanDisk’s new Mobile Ultra 16GB memory cards at the show. The video ran on a big video wall display at their booth during the show which expected over 15,000 visitors.
This project was a lot of fun to work on. Like the work I did for Adobe earlier this month, it was yet another departure from the online world. Again I used Adobe Flash, but this time for very different type of product, bringing together videos and animation to produce something much less like a desktop application or a web animation and more like a television commercial.
(Please excuse the YouTube video quality.)