Project Launch: Roxio Holiday and Launch Campaigns
December 23, 2008
At the end of this year I had an opportunity to help produce Flash home page features, banner ads and HTML emails for Roxio’s holiday and launch campaigns. I worked with a team led by Digerata in Walnut Creek, California to create several dozen pieces to promote Roxio’s Toast, Creator and Easy VHS to DVD software products.
Video: SCRUM in Under 10 Minutes
December 16, 2008
Back went I was working full time for ShareThis I was introduced to the SCRUM software development methodology and I became really enamored with it. I worked with Fredric Jean on a project for Sun Microsystems last year. His team also uses SCRUM and he shared this entertaining little video by Hamid Shojaee explaining how it works:
Campaign Monitor Redesign is Great
December 1, 2008
Campaign Monitor is one of my favorite tools for managing, testing and sending HTML emails. They have fantastic tools for email list management, handling for unsubscribes and an extensive suite for testing your emails to see how they will look in different email clients and how well the perform against industry standard spam filters.
I’ve been using Campaign Monitor for a few years but last week the rolled out a redesign of the application with a bunch of new features (such as custom branded interfaces and reporting). The new user interface seems to borrow heavily from some of the ideas in Basecamp, making things much more logical and easier to use.
