Boing Boing Gadgets Outs a Motorola Viral Marketer
November 25, 2008
Big companies frequently hire ad agencies to do grassroots marketing. Employees pose as members of online communities and promote products with seemingly spontanious testimonials. If done correctly it can be a really powerful tool but it can also backfire if it isn’t genuine and/or well-done. Here’s an entertaining example with Joel Johnson at the popular blog Boing Boing Gadgets calling out a character named M. Goode for pontificating the wonders of Motorola’s new Krave phone:
Motorola, could you please tell your viral marketer to get out of our comments?
