Cincinnati’s Barefoot Aquired by BBDO
July 14, 2008
Yesterday Cincinnati agency Barefoot made a press release announcing that they have been acquired by New York-based BBDO. Doug Worple, Barefoot’s Founding Partner and Chief Creative Officer will stay on as the head of Barefoot and join the board of Proximity (which is apparently part of BBDO). BBDO has 287 offices in 77 countries is owned by the giant holding company Omnicom Group.
I think I got that right. Following all of the “who owns who” of the media and advertising world can get a little confusing. I think it means Barefoot and Budweiser are now owned by the same company. 
